Video Game Advertising
April 7, 2019
Video Game Advertising is also known as advergame. Through advergaming, brands can be a part of the consumer’s life in a different way than usual. Those ads are used to create brand awareness, while also improving the brand’s preference rating.
Advergames can also stimulate purchases, through media space buying or product placement.
But how can a brand become a part of the game industry? They can:
- Create their own branded games
- Place ads in commercially produced games
In commercially produced games there can be interactive product placement, outdoor-style billboards, or 30s video spots. All the options having the same goal: to lead the audience to the brand’s message.