Articles

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What I’ve learned from my viral tweet

June 1, 2021 | Blog, Digital

I’ve been working with digital marketing for 9 years, and as I helped pretty successful content gain the light, I understood how hard it is to go viral. But sometimes I even made it happen, but never the same way it happened to me on Saturday. After a few years living in Canada, I realized […]

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Heineken: The Cliché

November 20, 2018 | Ads

In 2016, Publicis launched a campaign for Heineken in Brazil called The Cliché. In the ad, we see three couples having dinner while the men receive a message saying that they are invited to a Heineken’s party that will be transmitting the Champions League Final. But first, they need to convince their girlfriends to go […]

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