Articles

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What I’ve learned from my viral tweet

June 1, 2021 | Blog, Digital

I’ve been working with digital marketing for 9 years, and as I helped pretty successful content gain the light, I understood how hard it is to go viral. But sometimes I even made it happen, but never the same way it happened to me on Saturday. After a few years living in Canada, I realized […]

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Buying Social Media Ads

April 8, 2019 | Digital

When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget […]

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Types of Social Network Advertising and Marketing Communications

April 2, 2019 | Advertising

Display Advertising Banner ads available in different networks, with different formats. All kinds of goals and demographics options for targeting consumers. Suggested Post and Sponsored Posts in a Newsfeed They appear in our feed, similar to a friend’s post, but with the promoted sign. Ads with copy and visual, available in a variety of sizes. […]

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Social Media Numbers – Globally and in Canada

March 12, 2019 | Digital

For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis. Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users. Facebook’s biggest markets are concentrated in India, the United States […]

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