Articles

Message x Target Audience x The right Media

April 11, 2019

When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions.

  • Who is the target market?
  • What is the message to be communicated in the campaign?
  • Where are the market priorities geographically?
  • When is the best time to reach our target market?
  • How many media vehicles can be chosen?

There’s also the main question that changes everything but can’t be determined by the agency: how much is the budget?

With all that in mind, a proper paid media strategy can be created, with its ideal flight schedule.

Cristal Bittencourt

Data Analysis and sharing knowledge are my mojo. I'm also addicted to TV shows, books, Twitter, and empowering women. (She/Her)