Cristal Bittencourt

Digital Media | Data Analysis | Digital Marketing

Experience

Growth Marketing Manager at Sago Mini

 01/2023 – Present

Growth Marketing Specialist at Sago Mini

 11/2021 – 01/2023

    Sago Mini is an award-winning company devoted to learning through play, making apps, toys and play experiences for preschoolers worldwide. Sago Mini is a subsidiary of Toca Boca, the No.1 mobile-first kids brand in the App Store. Both companies are part of Spin Master, a leading global children’s entertainment company.

Senior Digital Marketing Specialist at Delta Growth

 06/2021 – 11/2021

  • Working on client campaigns from brief and strategizing to campaign build and delivery, handling both paid and search, with a strategic growth approach, balancing acquisition and cost
    Carving out strategy and campaigns focused on paid user acquisition for B2C clients
  • Working on creative briefs to help guide both the creative team and third-party developer vendors into creating ad copy and landing pages that actually convert into leads
  • Building campaigns in media platforms focusing on finding the best approach for the different levels of the marketing funnel, especially on Google Ads, Facebook Ads, Instagram and Microsoft Ads
  • Daily optimizing and pacing campaigns to get better results, with a day by day cost per lead approach, while also overseeing budget spend and bid strategy
  • Analyzing large sets of data in order to rightfully interpret campaign results and develop new media strategies based on actual data insights
  • Delivering monthly reports to clients and senior staff, focused on growth, ROI and data analysis; built-in Google Data Studio and presented in Google Slides, helping them really interpret the data
  • Guiding clients to set goals, KPIs, and budgets to help optimize available spend across different, campaigns and ad types
  • Working with clients from the SaaS industry, and managing monthly budgets from $30,000 to $300,000 per ad account

Digital Marketing Specialist at Arcane

 12/2020 – 06/2021

  • Developed and built strategies to achieve clients’ goals through effective paid media with a result-oriented mindset, combining social, search and programmatic opportunities
  • Presented reports and strategies in client meetings, communicating key findings and also helped them walk through platforms problem-solving on the spot
  • Optimized campaigns to decrease conversion costs, expand awareness and improve performance based on insights and metric crossing social data with Analytics
  • Worked with multiple clients from different industries, and managing monthly budgets from $5,000 to $50,000 per ad account
  • Wrote ad and supportive copy and provided creative and strategic direction to ad creation
  • Built complete reports based on actual goals, performance, and strategic metrics coordinated with clients’ objectives and ROI and ROAS analyses
  • Worked daily on Business Manager, Google Analytics, Google Ads, Google Tag Manager, Data Studio, Search Console and SEMRush

Digital Account Manager at Simplistics Web Design 

05/2020 – 11/2020

  • Building and maintaining relationships with clients, acting as their primary contact on a daily basis and focusing on client retention
  • Overseeing WordPress, WooCommerce and Magento projects, working alongside multiple developers and designers to ensure deadlines and project’s scopes are met
  • Collaborating with internal team members to problem-solve and identify cost-effective solutions for client needs and expectations
  • Providing guidance and expertise to clients, making sure they have the best approaches and strategies tied up with their projects
  • Collaborating with external vendors to develop custom solutions for clients, negotiating quotes and services in order to better fit both project and budget
  • Leading and overseeing project timelines and outcomes, with different turnovers and scopes, working alongside multiple developers and designers to ensure deadlines and project’s scopes are met
  • Implementing new organization templates and routines using project management tools and Google Apps to make sure the projects run smoothly and on budget
  • Organizing monthly costs and invoicing clients according to the scope and actual worked hours

Digital Marketing Assistant at Tutor Doctor

05/2019 – 04/2020

  • Worked on social media and SEO reports contributing to the analysis of the brand’s growth, focusing on its goals and measurable results of both corporate channels and franchisee accounts
  • Gathered insights from data collected through social media and CRM tools, assisting with content creation and SEO strategies
  • Created monthly social media calendars for the brand along with support content, focusing on maximizing engagement with the right proven format for each platform
  • Helped deal with unsatisfied franchisee managers, understanding their frustrations and directing them to accurate and faster solutions T
  • Upon reworking and implementing a system that would be more efficient to utilize, the franchisees were invoiced for the correct amount of ad spend, which benefitted TD in their measurable results
  • Worked with management and analysis tools and platforms, including but not limited to Data Studio, Facebook Business, Twitter Analysts, WordPress, Rallio, Zoho CRM and Scorpion Market System

Senior Digital Media Manager at Morya | Omnicom Group

Brazil, 01/2018 – 05/2019

Managed expressive online campaigns while helping to build bridges between the agency and digital vehicles. Core responsibilities included:

  • Built media plans focusing on previous research, using strategic channels for retail both B2B and retail clients, increasing conversion to their website up to 25%
  • Conducted a thorough analysis of previous Facebook and Instagram ad campaigns, creating and managing new ones based on data insights, improving social media awareness by 32% over a year 
  • Helped clients understand the importance of going digital by teaching workshops and writing educational papers and presentations, guiding them to improve their digital budget by 70%
  • Reorganized Google Ads accounts, campaigns, ad groups and keywords,  increasing conversion by 18% and changing the approach to landing pages on future campaigns
  • Acted as a mentor for the social media team while connecting the content strategy with the paid media planning, always aiming to work with new platforms and channels
  • Delivered monthly reports to clients and senior staff, focused on growth, ROI and campaign analysis; built in  MS Excel and presented in PowerPoint, helping them really interpret the data
  • Experienced a day by day practice with digital marketing tools such as Sprout Social, Hootsuite, Google Analytics, Google Keyword Planner, Evernote, Asana, Trello and Slack

Head of Digital at Rocha Agency

Brazil, 08/2016 – 01/2018

Worked as head of digital in a traditional agency, planning and managing campaigns, strategizing and buying media throughout brand management.

  • Implemented the digital department in a traditional agency, starting to plan and manage the team responsible for all digital aspects of integrated campaigns
  • Managed projects with turnovers from a week to a year, such as websites, landing pages, blogs, email marketing campaigns and marketing communication plans
  • Planed and organized multiple website projects, always working with WordPress and Woocommerce
  • Created and developed the digital strategy across social media, increasing media engagement by 30% by curating and developing new ideas and possibilities best suited to the target audience
  • Built worksheets and developed processes on Excel and MS Project, in order to get to the perfect timeline for each project, bringing together different teams in a cohesive and productive manner
  • Managed a digital staff of professionals, working directly with social media, content creation, data science, and web design, making sure that all clients and agencies expectations were met
  • Experienced a day by day practice with digital marketing tools such as Sprout Social, Hootsuite, Google Analytics, Google Keyword Planner, Evernote, Asana, Trello and Slack

Team Lead Digital at Yayá Comunicação

Brazil,  04/2012 – 06/2016

Responsible for managing a four-person team and managing all daily digital marketing initiatives for the agency.

  • Managed a four-person team responsible for content writing, social media, web development and SEO 
  • Implemented the first project management software for the agency, training teams and managing timelines and expectations, facilitating productivity and motivating team members
  • Worked on creating social media strategies with restrictive budgets, focusing on organic growth, relying on both Inbound Marketing and CRM strategies
  • Planned and managed paid media campaigns on Facebook Ads, Google Ads and YouTube, focusing on different levels of the marketing funnel, using unique landing pages for each objective
  • Created, wrote and published in the brand’s blogs and websites, using SEO techniques and HTML knowledge, especially in WordPress websites
  • Delivered weekly and monthly social media monitoring and growth data reports, focused on ROI