Articles

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Google Ads Certifications

May 9, 2020 | Digital

Last month I decided that one of my quarantine goals would be to review everything that I’ve learned about #GoogleAds and hashtag#Analytics, renew my Google certifications and study to get some new ones. Over the last couple of weeks (months in quarantine time), I had my mind pretty occupied and by the end, I not […]

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Buying Social Media Ads

April 8, 2019 | Digital

When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget […]

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Social Media Numbers – Globally and in Canada

March 12, 2019 | Digital

For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis. Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users. Facebook’s biggest markets are concentrated in India, the United States […]

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