Articles

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What I’ve learned from my viral tweet

June 1, 2021 | Blog, Digital

I’ve been working with digital marketing for 9 years, and as I helped pretty successful content gain the light, I understood how hard it is to go viral. But sometimes I even made it happen, but never the same way it happened to me on Saturday. After a few years living in Canada, I realized […]

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Analyzing a pop culture phenomenon through social engagement

May 6, 2021 | Blog, Digital

Quarantine life keeps getting harder, but from time to time I’m able to find some small projects to entertain me, like this one. As a big fan of #RuPaulsDragRace, I decided to analyze the four finalists’ hashtags to test the waters and see which queen is the people’s favourite for the crown this year. In order […]

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Google Ads Certifications

May 9, 2020 | Digital

Last month I decided that one of my quarantine goals would be to review everything that I’ve learned about #GoogleAds and hashtag#Analytics, renew my Google certifications and study to get some new ones. Over the last couple of weeks (months in quarantine time), I had my mind pretty occupied and by the end, I not […]

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Buying Social Media Ads

April 8, 2019 | Digital

When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget […]

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Social Media Numbers – Globally and in Canada

March 12, 2019 | Digital

For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis. Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users. Facebook’s biggest markets are concentrated in India, the United States […]

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