Articles

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Instagram tests new feature: how will it impact users?

August 10, 2021 | Blog, Digital

Instagram has announced that it is testing a new feature called Collab. People will be able to co-author feed posts and reels, and both accounts will appear in the header, as authors, while the post will be shared with the followers of both accounts. But here comes the tricky part: views, comments, and likes will […]

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What I’ve learned from my viral tweet

June 1, 2021 | Blog, Digital

I’ve been working with digital marketing for 9 years, and as I helped pretty successful content gain the light, I understood how hard it is to go viral. But sometimes I even made it happen, but never the same way it happened to me on Saturday. After a few years living in Canada, I realized […]

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Analyzing a pop culture phenomenon through social engagement

May 6, 2021 | Blog, Digital

Quarantine life keeps getting harder, but from time to time I’m able to find some small projects to entertain me, like this one. As a big fan of #RuPaulsDragRace, I decided to analyze the four finalists’ hashtags to test the waters and see which queen is the people’s favourite for the crown this year. In order […]

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Digital Project Management | 101 Tools

June 4, 2020 | Blog

If there’s something that all project managers can’t really agree on, it’s on which project management tool is the best one. And there’s a good enough reason for that: there are hundreds (maybe thousands?) of tools out there and each one of them will best suit a different professional. Only time will tell each one […]

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Graduating for the second time around: Creative Advertising

April 22, 2020 | Blog

Two years ago, I was scared of going back to school and learning in a different language for the first time. Now here I am, recently graduated from the Creative Advertising program at Seneca College! In this crazy ride, while adjusting to a new life in a new country, I managed to be a part […]

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What does “oxente” means?

November 19, 2018 | Blog

“Oxente” is a Brazilian expression. Have you heard of it before? Originated on the state of Bahia, “oxente” or “oxe”, for short, is part of the baianês (Bahia slang). But what is the meaning of this expression? “Oxente” suggests surprise, astonishment. In English, it would mean something similar to “what”, used in many different circumstances. The correct […]

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Don’t take your mental health for granted

March 14, 2018 | Blog

When you are preparing yourself to study abroad, one of the things you have to do is to take proficiency tests like IELTS and TOEFL. For the last year I’ve been studying and doing such tests (first IELTS and then TOEFL) and now I can finally say that I have succeeded on both. It may […]

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