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Cause Marketing Campaign | Campaign Statement
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]
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Brazilian campaign brings attention to drunk driven consequences
When advertising an important cause like the consequences of drunk driven, it’s essential to try to reach people with a campaign that is both engaging and efficient. In this Brazilian ad, the creative concept or the “big idea” behind the campaign is all about the money. If people don’t care about the effects that drink […]
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Big Idea Solution Circle
When trying to come up with a big idea, it’s important to start understanding what are the problems that the brand needs to solve and who is the target audience. Those two elements, when fully comprehended and analyzed, will lead to the audience insights. The insights are the fuel to the big idea. When the […]
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Video Game Advertising
Video Game Advertising is also known as advergame. Through advergaming, brands can be a part of the consumer’s life in a different way than usual. Those ads are used to create brand awareness, while also improving the brand’s preference rating. Advergames can also stimulate purchases, through media space buying or product placement. But how can […]
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Understanding the Audience as a Consumer
When trying to understand the consumer’s media habits, it’s important to think of their lives and understand who they are as a consumer. In this example, Swiffer WetJet will be used as a case study. Their primary target are young professionals from 21 to 35 years old, that are starting their career and still don’t […]
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Armor All’s Benefit Ladder, Sweet Spot and Positioning Statement
In the hopes of analyzing and understanding Armor All as a brand, it’s important to think about its benefits ladder, sweet spot and positioning statement. Benefits Ladder On the base of Armor All’s benefits lader, the brand’s target is the savvy street hero who likes to keep their car clean. As for Armor All’s product […]
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Advertising Campaigns: How it all begins
Advertising campaigns are created to solve a specific issue or pursue a new opportunity for the client. To facilitate the creative thinking, it’s important to divide the final goal into specific advertising objectives. After the client presents the challenge that the agency must resolve, before even start thinking about the big idea, it’s important to understand and […]