Articles

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Instagram tests new feature: how will it impact users?

August 10, 2021 | Blog, Digital

Instagram has announced that it is testing a new feature called Collab. People will be able to co-author feed posts and reels, and both accounts will appear in the header, as authors, while the post will be shared with the followers of both accounts. But here comes the tricky part: views, comments, and likes will […]

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What I’ve learned from my viral tweet

June 1, 2021 | Blog, Digital

I’ve been working with digital marketing for 9 years, and as I helped pretty successful content gain the light, I understood how hard it is to go viral. But sometimes I even made it happen, but never the same way it happened to me on Saturday. After a few years living in Canada, I realized […]

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Analyzing a pop culture phenomenon through social engagement

May 6, 2021 | Blog, Digital

Quarantine life keeps getting harder, but from time to time I’m able to find some small projects to entertain me, like this one. As a big fan of #RuPaulsDragRace, I decided to analyze the four finalists’ hashtags to test the waters and see which queen is the people’s favourite for the crown this year. In order […]

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Digital Project Management | 101 Tools

June 4, 2020 | Blog

If there’s something that all project managers can’t really agree on, it’s on which project management tool is the best one. And there’s a good enough reason for that: there are hundreds (maybe thousands?) of tools out there and each one of them will best suit a different professional. Only time will tell each one […]

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Google Ads Certifications

May 9, 2020 | Digital

Last month I decided that one of my quarantine goals would be to review everything that I’ve learned about #GoogleAds and hashtag#Analytics, renew my Google certifications and study to get some new ones. Over the last couple of weeks (months in quarantine time), I had my mind pretty occupied and by the end, I not […]

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Graduating for the second time around: Creative Advertising

April 22, 2020 | Blog

Two years ago, I was scared of going back to school and learning in a different language for the first time. Now here I am, recently graduated from the Creative Advertising program at Seneca College! In this crazy ride, while adjusting to a new life in a new country, I managed to be a part […]

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Cause Marketing Campaign | Creative Strategy

November 6, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Communication Objectives To increase engagement and awareness regarding the L’Oréal’s positioning about violence against women To position L’Oréal as a source of trust and information regarding this cause To create buzz about L’Oréal […]

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Cause Marketing Campaign | Target Audience

November 2, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Primary Target   Demographics The primary target audience are Canadians from both genders between the ages of 21 to 35. The idea to first target mainly Millenials is to make sure that the campaign […]

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Cause Marketing Campaign | IMC Campaign Objectives

October 28, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   IMC Campaign Objectives The $3 million sponsor’s investment in the IMC Campaign will pursue these objectives: Primary Objective The main objective of this campaign is to educate and increase general awareness helping Canadians understand […]

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Cause Marketing Campaign | Cause Research

October 22, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Brand: L’Oréal Cause Research Until this day, half of all Canadian women have experienced some kind of physical or sexual violence and every six days a woman in Canada is killed by her partner. Most of this […]

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Cause Marketing Campaign | Client Profile and Track Record

October 17, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Client Profile Founded in 1909 by a young chemist called Eugène Schueller, L’Oréal has been devoting its energy and competencies to its core business: beauty. For more than a century L’Oréal has been offering […]

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Cause Marketing Campaign | Campaign Statement

October 10, 2019 | Cause Marketing

This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal   Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]

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